‘Squiters Darkroom is a branding standards project that reflects the ideation, research, logo, typography, mascot, color, and photography that this brand culminates in. The design was based around a Photography darkroom in Chicago that caters to all skill levels from beginner photographers to professionals. From there, the mascot was developed and the type, photograph, and color were all pulled from the community built around this brand. Below you can view the branding standard book for 'Squiters that displays how the logo and other brand attributes are to be used on everything from stationery to promotional posters.

Welcome to ‘Squiters Darkroom, a haven for photographers in the South Loop of Chicago, where the timeless art of analog photography thrives. Founded in 2023, our darkroom is not just a space for developing film; it is a community that fosters creativity, camaraderie, and a shared passion for the visual storytelling that only film photography can capture.

Below you can flip through the digital copy of the physical brand standards guide, and below that you can click to get a better look at the collateral created as examples for brand usage.